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There no word on Apple Vision Pro user adoption rates, but a new report says what we said a year ago — the most popular customer is businesses revolutionizing sales and training.

Close-up of a sleek, futuristic headset with a reflective, tinted visor on a dark background.
Apple Vision Pro has plenty of customers in the enterprise market

There are two defining characteristics that keep Apple Vision Pro from saturating the market — weight and price. However, neither of those metrics matters when it is being used for workplace simulations or redesigning a kitchen.

According to a report from The Wall Street Journal, Apple Vision Pro’s biggest customer is in the enterprise. It’s a bit of a surprise given several limitations we’ve previously laid out about the hardware and software.

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