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It feels like there’s always been an Apple Watch, but even more than a decade after it was announced, it’s also still a product that somehow feels new. Yet as well as all these years it’s been on sale, you can trace rumors of Apple’s work on it back at least another five to around 2010.

Smartwatch displaying colorful app icons next to a black-and-white drawing of a wrist with a watch labeled '304' on it.
It feels like we’ve always had Apple Watches, but even a decade after its announcement, it’s also still a product that feels new. Yet as well as all these years it’s been on sale, you can trace rumors of Apple’s work on it back at least another five to ar

Shortly after the Apple Watch was released, someone drew a timeline of human civilization since the industrial revolution. For the giant majority of the timeline, people wore watches, it said.

And now for the rest of time, people will wear watches. But there was a gap in the middle representing about 2007 to 2015, in which the watch was gone, replaced by the iPhone.

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