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Every year, right around iPhone release season, the IFA trade show takes place in Berlin. Here’s the biggest new gear shown in 2025 for Apple users.

Crowd gathers outside a large circular building with colorful banners reading 'Messe Berlin' and 'IFA 100' displayed, suggesting a bustling event or exhibition.
The Berlin-based IFA is home to a bunch of new gear for Apple users

For 2025, IFA takes place from September 3rd through September 9th. Media days are held first and usually contain the lion’s share of the announcements.

Compared to CES, which takes place in January, IFA has a larger emphasis on sustainability and the home.

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