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Investment firm Morgan Stanley says that the initial very strong demand for the iPhone 17 family is continuing, and just based on that, Apple should slightly exceed Wall Street expectations for the quarter.

Hand holding a smartphone showing a city street scene with buildings, traffic lights, and pedestrians crossing a zebra crossing, mirrored by the background cityscape.
The new iPhone 17

Wedbush is more positive in its expectations for Apple’s forthcoming Q4 earnings call, but now Morgan Stanley broadly agrees that Apple will beat predictions. In a note to investors seen by AppleInsider, Morgan Stanley’s analysts note that initial iPhone 17 demand has already raised Apple’s stocks, but says it believes this will continue through to the end of 2025.

The analysts downplay just how much Apple may beat Wall Street expectations though. They advise that there will be small positive growth for iPhones going into the remainder of the year, plus they predict Services will rise too.

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