Mobile gaming downloads are falling worldwide, but higher player spending is making the App Store more profitable anyway.
Apple Arcade
Mobile game downloads declined worldwide in 2025, but in-app spending remained strong. Rising player spending is reinforcing Apple’s App Store revenue model.
Mobile games raked in $82 billion from in-app purchases in 2025, with an average of $1.62 per download, even though total downloads dropped. Developers are now focusing more on keeping players and boosting subscriptions rather than quickly gaining new ones.