Following price hikes across the rest of Apple’s product lineup, one analyst believes that the upcoming iPhone 18 Pro could be hit with a massive $300 increase, a bump that might not be out of the question considering other recent price changes.
The iPhone 18 Pro might be a hard sell for Apple.
Apple increased the price of its Macs, iPads, and other products in June 2025 as a result of increasing RAM and storage costs. Some Mac models saw four-digit price hikes, although the iPhone lineup was left unscathed.
That has long been rumored to change when the iPhone 18 Pro and iPhone 18 Pro models launch this fall. A report from July 2026 hinted that a price increase of up to 10% was in the cards.
Rumor Score: 🤔 Possible