Across the world, rising costs and an uncertain economy mean that smartphone sales are falling, yet Apple’s iPhone has still seen a 5% growth in the latest quarter.
Demand continued to be steady for the iPhone 17 Pro Max
The latest figures from Europe recently showed that as the smartphone market continues to contract, the iPhone continues to grow. Now figures for Latin America are saying a similar, but not identical thing.
According to Counterpoint Research, smartphone sales in Latin America for Q2 2026 saw their largest decline in three years. Compared to the same period in 2025, the market shrunk by 10%.