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Amazon is taking on Apple’s iPad lineup with three new Alexa tablets that pack larger displays, built-in AI features, and prices starting at just $229.99.

Three modern touchscreen devices of different sizes stand side by side against a dark background, all displaying the same blue abstract wallpaper and app icons on their home screensLineup of Alexa tablets

The Alexa Tablet 8, Alexa Tablet 11, and Alexa Tablet 12 Pro feature aluminum bodies, upgraded displays, and built-in Alexa+ integration. Preorders opened October 8, with shipping scheduled to begin October 14.

Amazon’s new tablets also replace the Fire OS software used on existing Fire tablets with Android and full Google Play Store access.

Customers can download popular apps such as YouTube, Netflix, Gmail, and Google Docs directly from Google’s store. They won’t need the workarounds previously required to install those apps on Fire tablets.

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