A new rumor suggests that “everyone” at Apple calls the upcoming foldable iPhone the “iPhone Ultra,” though that doesn’t mean Apple will actually go with that name.
iPhone Fold could be called iPhone Ultra
Apple keeps things like marketing names under a tight lock and key. It is rare, if ever, that the public learns about what something might be called before it is released.
However, you have to call the device something, and it seems a colloquial name has caught on internally at Apple. A social media post from Mark Gurman suggests that “everyone calls it the Ultra internally.”
Rumor Score: 🤔 Possible