Someone missed the point of an iPhone billboard, prompting Apple to pull the advertisement down after it was accused of normalizing “electronic babysitting.”
Image credit: La Repubblica
Apple has removed one of its billboards in Milan, Italy, after public outcry. The ad in question depicted a toddler holding a food-smeared iPhone paired with the text “Tutto ok, e iPhone,” which translates to “It’s okay, it’s an iPhone.”
Apparently, the Italian children’s rights watchdog Autorita Garante per l’Infanzia e l’Adolescenza (AGIA) had received a call from a concerned citizen. The citizen believed that Apple was normalizing “electronic babysitting,” or the act of placating a child with an electronic device.