Apple has hidden tiny “hello” signs inside its retail stores, giving customers something to hunt for and a reason to try out the new iPhone 18 Pro’s cameras.
Image credit: @Apple___Sora via X
The signs feature Apple’s iconic cursive “hello” script. And they’re small for a reason: Apple has tucked them into spots that make them natural targets for the iPhone 18 Pro’s telephoto camera.
Apple’s new iPhone 18 Pro and iPhone 18 Pro Max both offer up to 8x optical-quality zoom through the 48MP Fusion Telephoto camera. These cute little signs are as much a demo as they are a decoration.