Apple is reportedly at the prototype stage for a new fitness and health tracker that looks less like an Apple Watch, and more like Whoop’s device.
Apple wants to compete with Whoop – image credit: Whoop
When Apple published its heart study intended to demonstrate that the Apple Watch Series 12 was the most accurate health wearable, it also showed how good some rivals are. That included the Whoop 5 fitness tracker, and now according to Bloomberg, Apple is aiming to compete more directly with that.
Reportedly, some months of research have already taken place and Apple is developing prototype hardware. It’s in a phase that Apple is said to refer to as a technology investigation, meaning that it continues to be a research topic.
Rumor Score: 🤔 Possible