Apple Intelligence isn’t made to be like Claude, Grok, or other AI tools that the Silicon Valley “lunatic fringe” praise, says Greg Joswiak, it’s built to help regular users.
Greg Joswiak, Apple’s senior vice president of worldwide marketing – image credit: Apple.
Apple has long been criticized for being behind on AI with Apple Intelligence, although the improved Siri AI has answered many complaints. But speaking to Time magazine, Apple’s senior vice president of worldwide marketing, Greg Joswiak, said that the company is not making AI for fans of the technology.
“We love them, and they can use it too, but that’s not our target,” he said. “It’s how to make it better for everyday people.”