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Staff at Apple Stores have been pressured into signing up customers to services such as Apple TV, but the practice has reportedly been stopped after it was uncovered.

Busy Apple Store with crowded customers and staff in green shirts examining phones and tablets on wooden tables under bright ceiling lights, with product displays and large digital screens in the background
No specific Apple Stores have been identified over this subscription practice, but reportedly all stores have been directed to stop. This is Tysons Corner Apple Store in 2023.

Apple has previously cracked down on other firms pushing subscriptions on unwitting users, but now it has been doing something similar. Whether Apple expressly sanctioned it or just created the pressure on its employees, staff at Apple Stores have reportedly been signing up users to free trials without telling them.

The practice was uncovered by Louis Rossmann, previously best known as a critic of Apple’s repair policies. In the latest of a series of YouTube videos, he has explained how the practice worked.

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