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Amazon’s About You is a big pearl-clutching topic on the Internet today. You have nobody but yourself to blame for giving them this data, and it is a reminder that big tech is monitoring your habits and preferences.

Hand holding a smartphone displaying a settings screen titled About you with tabs for All, Rewards, and Diet and Health against a plain orange background
Amazon About You lets you change what Amazon recommends to you. – Image Credit: Amazon

As the tech revolution has progressed, one of the persistent issues is one of personal privacy.

Your information is absolutely being used by companies to extract as much value and money from you as possible. There has been a lot of pushback from critics and privacy advocates, but there’s also the mass acceptance that it will always happen in some way.

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