Welcome to The Blueprint, a new feature where we highlight how Google Cloud customers are tackling unique and common challenges across industries using the latest AI and cloud technologies. We hope to inspire others looking to innovate in their work.
Authentic Brands Group, a global lifestyle and entertainment platform, is the owner of some of the most iconic intellectual property and cultural assets in the world.
Authentic’s portfolio spans more than 50 brands, from Reebok and Juicy Couture to Shaquille O’Neal and Elvis Presley, and reaches nearly one billion social media followers.The company accelerates its brands through a set of specialized businesses that combine powerful storytelling, premium content, unforgettable live experiences and global commerce.
The challenge:
Authentic’s platform requires a highly efficient exchange of information and deep coordination between its specialized business units, including entertainment, creative, marketing, live events, business development and more. The platform also requires ongoing communication and coordination with Authentic’s more than 1,700 licensees and strategic partners worldwide.
These demands are deeply interconnected: Marketing needs to deliver fast, brand-specific creative assets; creative teams must visualize new concepts in minutes, not weeks, and business development must research and prepare compelling proposals for potential partners. These teams work together to accelerate brand growth across categories and geographies. As the Authentic platform has grown, moving beyond traditional, siloed tools became essential to staying competitive.
Authentic needed an enterprise AI operating system that could support each brand’s unique voice and visual identity, provide instant access to proprietary business data, and help teams move faster without sacrificing quality or consistency.
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The solution:
To tackle this challenge, Authentic built AuthOS, an AI operating system powered by Gemini Enterprise Agent Platform and Cloud Run. Its 50 interconnected AI agents and tools help teams create compelling content faster, streamline workflows, and reduce time spent across disconnected tools.
AuthOS augments Google Cloud’s large language models with unique Authentic brand and partner context and enterprise data stores. This allows teams to analyze business needs, brand knowledge and market intelligence to generate more relevant forecasts and recommendations.
For example, the Video Generator agent’s multimodel pipeline utilizes Gemini 3.1 Flash and Gemini Omni to create cinematic starting and ending frames, Vision AI for detailed visual analysis, Gemini 3 for prompt optimization, and Veo 3.1 for final video generation. Together, these tools help maintain visual consistency and fidelity to each brand’s identity.
The Architecture:
The Outcome:
After launching our AI operating system we quickly saw how Vertex AI supported our AI workflow experimentation and iteration. We’re now able to incorporate any of the hundreds of models we want from Model Garden.
More than 80% of employees are using AuthOS weekly. We’re thrilled with how the platform is benefiting our business, and are seeing tangible results. For example, AI-enhanced product images for Reebok, our largest brand, delivered more than 60% higher return on ad spend (ROAS) compared to unenhanced imagery.
AuthOS is also democratizing content production. Now, creative departments are joined by business development quickly creating pitch materials and marketing coordinators testing concepts without investing in full production.
Perhaps most important of all, Vertex AI’s modular architecture makes it possible for Authentic to keep up with the ever-evolving AI landscape by integrating new tools almost immediately.
These capabilities give employees across Authentic new ways to create, collaborate and accelerate the growth of its brands worldwide.
Photo of Marilyn Monroe courtesy Sam Shaw copyright 2026 Shaw Family Archives.